Our portfolio of qualitative research services delivers sharper local insights at lower cost.

Qualitative Payer Research

Altarnum works with clients to provide local nuance and understanding at all phases of the product lifecycle. In qualitative research, we can help optimise the project objectives for local markets, develop questionnaires and stimulus materials in the local language, and interview with a representative sample of key market institutions. In qualitative research, we take great care to protect our respondents' identities.

In line with our inclusive approach, our experienced affiliates in each of the BRICMT countries work with a small number of keynational players, and recruit additional respondents who are best fit for the project objectives. We are able to conduct structured and semi-structured interviews face to face, as well as by telephone or via electronic questionnaires. Our deliverables are typically provided in MS PowerPoint and Word.

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Secondary Research

We are able to carry out desk research in the local language in more than 30 markets. This competency is based on personal experience of the local business environment, familiarity with the local media and literature databases, and a sound understanding of the legal framework for healthcare decision-making. We regard secondary research as an essential first step in understanding how the local environment impacts access – for example in HTA agency expectations, international reference pricing, therapeutic reference pricing and procurement regulations. Additionally, we offer quality assurance of secondary market research and bespoke reports on access issues in global healthcare economies.

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Landscaping and Stakeholder Mapping

Altarnum has extensive knowledge of the key market access institutions at local level, with a particular focus on identifying hidden influencers and unexpected policy challenges. Focusing on the reality of getting products into local formularies, we are able to deliver landscaping projects that are tailored to the therapeutic area of interest. Since its inception, Altarnum has completed landscaping projects and opportunity assessments in Asia, Eastern Europe, Latin America and the Middle East. We are able to draw on direct experience of innovative patient access schemes, procurement practices and the market mechanisms that drive access for global companies.

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Payer Communications

Our network can provide direct insights from subject area experts in order to benchmark market research, refine product strategies and validate the product value case. In addition, many of our network members are available to contribute personally to workshops and industry forums, in order to strengthen mutual understanding of payer and patient needs.

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Pharmaceutical/Medical Translation

Altarnum Consulting additionally offers rapid, confidential translation of industry documentation from Portuguese and Spanish into English. Specialising in drug information, ADR reports and clinical trial documentation, our translation and interpretation services can support your projects and enable better communication with affiliates and customers.

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